{"id":8839,"date":"2026-01-19T09:50:42","date_gmt":"2026-01-19T08:50:42","guid":{"rendered":"https:\/\/www.peppermotion.com\/?p=8839"},"modified":"2026-01-26T10:03:33","modified_gmt":"2026-01-26T09:03:33","slug":"haller-group-repositions-itself-acquisition-of-pepper-strengthens-market-position","status":"publish","type":"post","link":"https:\/\/www.peppermotion.com\/en\/haller-group-repositions-itself-acquisition-of-pepper-strengthens-market-position\/","title":{"rendered":"Haller Group repositions itself \u2013 acquisition of pepper\u00ae strengthens market position"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<strong>Augsburg, 14. January 2026<\/strong> &#8211;<\/p>\n<p>The Haller Group is strategically realigning itself and consolidating its activities as a leading platform for zero-emission solutions under one roof. The aim is to establish itself as the global market leader for Fleet-Transformation-as-a-Service (FTaaS).<\/p>\n<p>With the integration of QUANTRON\u00ae and the acquisition of pepper\u00ae, the Haller Group is expanding its portfolio with two key areas: the offering of new hydrogen and battery-electric commercial vehicles and the conversion of existing fleets. This portfolio is complemented by energy infrastructure, digital solutions and comprehensive financial and after-sales services \u2013 a holistic ecosystem for the sustainable transformation of the commercial vehicle sector. This new set-up creates planning security, efficient operating models and sustainable mobility solutions for customers.<\/p>\n<h3 class=\"wp-block-heading\">A clear strategy: Fleet-Transformation-as-a-Service (FTaaS)<\/h3>\n<p>The Haller Group brings together strong business units under one roof, which together form a unique zero-emission ecosystem. With just one point of contact for all matters, the Fleet-Transformation-as-a-Service offering (FTaaS) enables the efficient integration of sustainable mobility solutions into the company with clear cost transparency and high predictability.<\/p>\n<ul class=\"wp-block-list\">\n<li>QUANTRON\u00ae \u2013 Zero-emission trucks &amp; buses (battery &amp; hydrogen)<\/li>\n<li>pepper\u00ae \u2013 Electrified truck &amp; bus drive systems for conversions (battery &amp; hydrogen)<\/li>\n<li>Haller Technology \u2013 Energy storage solutions &amp; infrastructure<\/li>\n<li>Haller Service \u2013 Financial services, leasing, insurance &amp; after-sales solutions<\/li>\n<li>Haller Defence \u2013 Special vehicles &amp; safety solutions<\/li>\n<li>ROQIT \u2013 Digital platforms, AI &amp; connected services<\/li>\n<\/ul>\n<p>The Haller Group\u2019s FTaaS model offers customers a decisive financial advantage: innovative leasing and service concepts free up liquidity by monetising existing fleet values and converting them into modern zero-emission solutions. At the same time, thanks to reduced energy, maintenance and operating costs the customers benefit from a significantly better total cost of ownership (TCO) compared to conventional drive technologies.<\/p>\n<p>The service sector in particular represents the DNA of the Haller Group: a steadily growing, highly profitable business area that focuses on customer satisfaction, efficiency and long-term partnerships.<\/p>\n<p>The Haller Group operates internationally, with projects and partnerships in Europe, the Middle East, North America and Asia. Its asset-light business model enables it to operate globally while remaining flexible, collaborative and efficient at a regional level.<\/p>\n<h3 class=\"wp-block-heading\">Strategic acquisition of pepper\u00ae strengthens market position<\/h3>\n<p>Another milestone in the new positioning is the acquisition of pepper\u00ae, the pioneer in the electrification of existing bus and commercial vehicle fleets using modular conversion kits (battery &amp; hydrogen). With this step, the Haller Group is underlining its ambition to become the world\u2019s largest provider of Fleet-Transformation-as-a-Service (FTaaS).<\/p>\n<p>With more than 140 years of experience over five generations of the Haller family, the Haller Group is shaping the future of mobility in the commercial vehicle business: sustainably, digitally and globally, driven by innovative strength and entrepreneurial spirit.<\/p>\n<p><strong>Andreas Haller, owner and CEO of the Haller Group, points out:<\/strong><\/p>\n<p><em>\u201eWe have a responsibility to future generations to create solutions that have a real impact: clean air in our cities, sustainable industry, new jobs in the green economy and economic opportunities for entire regions. With our new structure, we are ideally positioned for strong international growth.\u201c<\/em><\/p>\n<p><strong>Andreas Hager, new CEO of the business unit Quantron, expands:<\/strong><\/p>\n<p><em>\u201eI am thrilled by what Quantron has built up over the past few years \u2013 a strong foundation of passion, innovative strength and a clear mission. The integration of pepper\u00ae adds additional expertise that makes us even more powerful, from new vehicles to the conversion of entire fleets. QUANTRON\u00ae and pepper\u00ae together are the perfect symbiosis of vision, speed and impact.\u201c<\/em><\/p>\n<h3 class=\"wp-block-heading\">About the Haller Group<\/h3>\n<p>The Haller Group is an international provider of zero-emission solutions \u2013 family-owned since 1882 and now in its fifth generation. Under its roof, it combines all its expertise in sustainable mobility in a Fleet-Transformation-as-a-Service-model (FTaaS) with QUANTRON\u00ae, pepper\u00ae, Haller Technology, Haller Service, Haller Defence and ROQIT: from hydrogen and battery-electric trucks and buses to energy infrastructure and digital platforms to financial and other services. Thanks to the integrated ecosystem, customers benefit from innovative services, clearly calculable costs over the entire life cycle with a significantly better total cost of ownership (TCO) compared to conventional drive technologies, and a partner that combines sustainability, efficiency and future-proofing on a global scale.<\/p>\n<p><strong>Haller Group<\/strong><br \/>\nFlotowstra\u00dfe 14<br \/>\nD-86368 Gersthofen<\/p>\n<p><strong>Mail:<\/strong>\u00a0<a href=\"mailto:press@haller-group.eu\">press@haller-group.eu<\/a><br \/>\n<strong>Web:<\/strong>\u00a0<a href=\"http:\/\/www.haller-group.com\/\">www.haller-group.com<\/a>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>Augsburg, 14. January 2026 &#8211; The Haller Group is strategically realigning itself and consolidating its activities as a leading platform for zero-emission solutions under one roof. The aim is to establish itself as the global market leader for Fleet-Transformation-as-a-Service (FTaaS).<\/p>\n","protected":false},"author":20,"featured_media":8834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[],"class_list":{"0":"post-8839","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-press-releases"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Haller Group repositions itself \u2013 acquisition of pepper\u00ae strengthens market position - pepper motion<\/title>\n<meta name=\"description\" content=\"The Haller Group is strategically realigning itself and consolidating its activities as a leading platform for zero-emission solutions under one roof. 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